The mark consists of a rectangle with the stylized text "LARRY THE LIZARD" in the center above the stylized text "LAKE FORK, TEXAS". Around the text are stylized flames, with the silhouette of a fisherman appearing in the middle of the flames, beneath the word "THE". At each end of the rectangle is an image of a bass inhaling a lizard above the stylized text "LARRY THE LIZARD", with the wording "FOR TROPHY BASS" on each image. Above the rectangle is the stylized text "LARRY THE LIZARD CUSTOMBAITS.COM" and below the rectangle is the stylized text "GET YOUR ARM BROKE!!!". The color black appears in the background rectangle, the fisherman silhouette, and the shading of the wording in the mark; the color white appears at the edges of the flame design, in the stylized bass designs, and in the wording "FOR TROPHY BASS", "LARRY THE LIZARD LAKE FORK, TEXAS" and in the inner border of the wording "GET YOUR ARM BROKE!!" and outer border of "LARRY THE LIZARD" appearing at the bottom of the bass designs; the color green appears in the lizard and the bass images; the color yellow appears in the bass designs; the color red appears in the bass images, the flame design, and in the wording "GET YOUR ARM BROKE!!" and "LARRY THE LIZARD CUSTOMBAITS.COM." The other white in the mark represents transparent area and is not claimed as a feature of the mark.