Consumer marketing research and consulting related thereto; market research; market research consultation; market research services; market research studies; marketing services, namely, consumer marketing research; business consulting services; quantitative and qualitative market research services; brand development strategy services; branding development and brand identity consulting services; preparation of advertising plans; conducting brand value, brand equity, and brand tracking market research studies; advising others on brand and marketing communication strategies; advising others on product launches; concept testing, namely, brand concept and brand development services for corporate and individual clients; research services in the field of marketing communications; advertising and publicity planning services; development of marketing personas for others, namely, development of fictional characters or versions of customers, prospects, or the public within a targeted demographic or with particular attitudes, traits, or behaviors, for use in developing content, products and marketing; conducting employee satisfaction studies and surveys for companies and organizations for purposes of improving employee performance and morale