Telephonic and electronic ordering services in the field of flowers, floral products and gifts; providing a searchable database in the field of business information available via a global computer network; providing a searchable on-line advertising guide featuring the goods and services of participating florists and shops; advertising services, namely, providing advertising in the nature of on-line and electronic classified directories; providing a website featuring evaluative feedback and product ratings of consumer goods and services of others in the field of florists, namely, rating sellers' goods and services, the value and prices of sellers' goods and services, sellers' performance, delivery, and overall experience in connection therewith

TELEPHONIC AND ELECTRONIC ORDER TRANSMISSION FOR FLORISTS;, namely, RECEIVING ORDERS FOR FLOWERS, FLORAL PRODUCTS, AND GIFTS, AND TRANSMITTING THEM TO PARTICIPATING FLORISTS AND SHOPS. PROVIDING A SEARCHABLE DATABASE IN THE FIELD OF BUSINESS INFORMATION AVAILABLE VIA A GLOBAL COMPUTER NETWORK; PROVIDING A SEARCHABLE ON-LINE ADVERTISING GUIDE FEATURING THE GOODS AND SERVICES OF PARTICIPATING FLORISTS AND SHOPS; DATABASE MANAGEMENT SERVICES; ADVERTISING SERVICES, namely, PROVIDING ADVERTISING IN THE NATURE OF ON-LINE AND ELECTRONIC CLASSIFIED DIRECTORIES; PROVIDING A WEBSITE FEATURING EVALUATIVE FEEDBACK AND PRODUCT RATINGS OF CONSUMER SERVICES OF OTHERS IN THE FIELD OF RATING SELLERS' GOODS AND SERVICES, THE VALUE AND PRICES OF SELLERS' GOODS AND SERVICES, SELLERS' PERFORMANCE, DELIVERY, AND OVERALL EXPERIENCE IN CONNECTION THEREWITH