The mark consists of a caricature of a grinning man wearing a three-piece black suit, with grey highlights, 4-button vest, gray shirt, black tie, white handkerchief in front breast jacket pocket, black bowler hat with grey band, black shoes, brown hair and eyebrows, blue and white eyes, a beige face and hands with black detailing, holding a closed full black umbrella with brown handle and dark grey point downwards, sitting on a grey fish hook suspended by a black straight cord on centered on a background of a blue sky with white clouds. The stylized black wording "FISH HOOK BOOKS, LTD." appears beneath the man on the hook.