The mark consists of a circular figure outlined with concentric white and brown solid lines and an innermost dotted brown line. Outside the circle the background is brown. The area inside the circle is white, shading to light green near the perimeter. The bottom of the circle is notched in a semicircular pattern suggesting that a piece of the circle has been bitten out. In the bottom half of the circle's interior are the words "wholesome cravings" in brown letters. Above "wholesome cravings" are two stylized, overlapping faces of little girls. The face on the left is larger and is tilted to the left. This face consists of a brown circular outline, brown hair and brown eyes, one of which is closed and the other open. Above the left face is a brown oval line suggesting a halo. The left face's mouth is red. The right face is tilted right and is partially hidden behind the left face . Its circular outline, hair and mouth are light green. Only one of its eyes is visible, and this eye is brown. Protruding up from its hair is a red triangle suggesting a devil's horn.