Computer game software; video game software; downloadable video game software; video game software for use on mobile telephones, smart phones, pagers, mobile and hand held computers, PDAs, and other mobile and handheld communications devices; downloadable video game software for use on mobile telephones, smartphones, pagers, mobile and handheld computers, PDAs, and other mobile and handheld computers, PDAs, and other mobile and handheld communications devices; computer software, namely, software development tools for the creation of mobile and Internet applications and client interfaces; telecommunications and social networking software for use in connection with online social games and for transporting and aggregating voice, data and video communication across global computer networks; software for use on computers and mobile devices for creating virtual communities and for creating and interacting with other metagame players via digital personas and avatars; software for use on computers and mobile devices to enable uploading, posting, showing, displaying, tagging, blogging, or sharing electronic media or information regarding the fields of virtual communities, electronic gaming, entertainment and general interest via the Internet or other communications networks with third parties; downloadable virtual goods, namely, computer programs featuring clothing, accessories, land, buildings, objects, tools, characters and currency for use in online virtual worlds

Advertising services, namely, promoting the goods and services of others online and via mobile and handheld wireless communications devices; arranging and conducting incentive reward programs that promote the sale of goods and services of others; promoting the exchange of information and resources between and among registered participants in the field of social gaming to achieve personally-defined and group-defined goals, pursuits and challenges in the field of social gaming and online social gaming; retail store services, accessible via the internet or wireless communications networks, featuring downloadable sound, music, image, video, and game files, books, music, toys, games, clothing, and souvenir items; retail store services, accessible via the internet or wireless communications networks, featuring virtual goods, namely, clothing, accessories, land, buildings, objects, tools, characters, and currency for use in online virtual worlds

Entertainment services, namely, providing temporary use of non-downloadable video games via the internet or wireless communications networks; entertainment services, namely, providing online, non-downloadable virtual clothing, accessories, land, buildings, objects, tools, characters, and currency, for use in virtual environments created for entertainment purposes; providing an internet website portal in the field of computer games and gaming; providing information online relating to computer games and computer enhancements for games; entertainment services, namely, providing virtual environments in which users can interact through social games for recreational, leisure, or entertainment purposes; entertainment services, namely, organization of social gaming services; entertainment services, namely, providing non-downloadable audio, video and graphics to mobile communications devices via wireless networks and a global computer network; entertainment services, namely, conducting contests; on-line journals, namely, blogs featuring user-defined content regarding games, gaming, social networking, and virtual communities; providing an online magazine in the fields of mobile and wireless communications, wireless communications software, social networking, creating digital personas and avatars, mobile and online communication methods and services, video games, software, and online games; providing recognition and incentive awards whereby participants in augmented reality and social gaming can earn virtual rewards for demonstrating extraordinary skill or excellence regarding user-defined goals and group-defined goals