The mark consists of a character with the head of a water heater. The water heater character is wearing red suit with a white "W" in the center. The "W" is surrounded by blue circle. The character is wearing white gloves with blue trim, and holding a gray wrench. The character is wearing blue shoes with red bottoms. There is gray smoke coming from left shoe. The character's head (water tank) is white with blue trim at top and bottom. The eyes, mouth, pipes at top, and drain spout are gray. Blue water drops are coming from one pipe at the top. To the right is the blue stylized text "Water" above the red stylized text "Heater". There are blue water drops coming off from the "W". Below "Heater" is the stylized text "Services" in blue. Below the above text and images is the gray stylized text "We Keep You in Hot Water" with quotation marks around the phrase.