The mark consists of a circularly lined circle with rectangularly lined bar running horizontally through the circular image, approximately dissecting the circle in half; contains a figure in the upper section holding tools with fan rays of alternating shade in the background; the brand name "Brightman's Best" is inscribed in the center of the bar; the phrase "Best From the Ground Up" is inscribed in the lower section of the circle interior on a shade background. The gray in the mark is for shading purposes only and does not indicate color.