computer game software downloadable from a global computer network; game software applications, namely, downloadable software in the nature of a mobile application for mobile phones, smartphones, cellular phones, portable computers, laptops, desktops, tablet computing devices, personal digital assistants (PDAs), computing devices, gaming devices, and wireless handheld digital electronic devices; computer application software for use as an application programming interface (API) to develop other computer software programs; Software development kits (SDKs) comprised of computer software for developing other computer software and API software for use in developing applications and programs for mobile phones, smartphones, cellular phones, portable computers, laptops, desktops, tablet computing devices, personal digital assistants (PDAs), computing devices, gaming devices, and wireless handheld digital electronic devices, such API software being specifically adapted to enable the gameplay on said devices to employ a parallel in-game currency earned through gameplay and redeemable in a third party marketplace

Promoting the sale of the goods and services of others through the issuance and redemption of digital reward currency, virtual currency, gift cards, entry tickets, sweepstakes and promotions, and trading stamps; online retail store services featuring actual and virtual goods, namely, clothing, footwear, toys, electronic goods, household appliances, cameras, coupons, rebates, discounts, special offerings on goods and/or services, and gift cards for virtual buildings, virtual land and virtual real estate; administration of a customer loyalty program that allows members to redeem points or awards for points or awards offered by other loyalty programs; providing an interactive web site for users to review and rate internet content, people, companies, products and/or services for commercial purposes utilizing a software application to award points whereby web site users are eligible to exchange points earned for promotional items consisting of coupons, rebates, discounts or special offerings on goods and/or services provided by web site sponsors; advertising, marketing and promotion services; advertising and marketing services, namely, promoting the goods and services of others through rewards for achievements in a game; market research services relating to advertising and marketing, namely, providing traffic metrics, statistics, user activity data, audience measurement, and marketing and advertising reports; business monitoring and consulting services, namely, providing strategy and insight regarding marketing and sales; electronic commerce services, namely, providing information about products and services via global communications networks for advertising and sales purposes; business data analytics services; audience measurement and insight services for commercial purposes; applying predictive business-data analytics services to developers, publishers, and advertisers on mobile and non-mobile devices

providing a website featuring technology that enables users to download computer games which run on mobile phones, smartphones, cellular phones, portable computers, laptops, desktops, tablet computing devices, personal digital assistants (PDAs), computing devices, gaming devices, and wireless handheld digital electronic devices; consulting services, namely, providing strategy and insight regarding product design