The mark consists of a round logo, has a cream colored background with an outside ring colored dark brown and a fuchsia colored ring just inside the outside dark brown ring. Inside the fuchsia ring, printed in a circular/horseshoe motion, is the slogan "Where the Only Thing that Makes Sense is the Ice Cream", colored dark brown. This slogan does not cover the entire circle but rather looks like a horseshoe - at the bottom of the horseshoe is the text "Flapdoodles" in the fuchsia color and is printed in a rather whimsical and discombobulated font. In the middle of this image is the logo, a sailboat with three scoops of ice cream, three cones, and a flag. The base of the logo/sailboat is colored butterscotch along with the three upside down cones. The three cones also have black crisscross designs, and the base contains black lines of definition. The two outer scoops of ice cream are colored fuchsia along with the boat's flag which contains the letter "F" in the middle of it. The flag has a black outline and the two fuchsia colored ice cream scoops contain black lines for definition. There is also a gray colored spoon outlined in black at the front of the boat, and a black colored anchor at the rear. There is also a black squiggle the the bottom of the boat that looks like a wave. The middle scoop of the ice cream boat is colored dark brown and also has black lines of definition.