The mark consists of the words "CANTO ALEGRE", in stylized blue-green letters bordered in white, with a dark gray shadow, against a lighter gray background. The word "CANTO" is bracketed by irregular ornamental designs. A rooster colored blue, blue-green, orange, yellow, red, black, brown and white appears below the words. The rooster is standing on a blue-green surface against a background of blue-green vegetation. A silver seal with several concentric ring designs, the words "HECHO EN MEXICO" and a stylized black leaf design appears to the right of the rooster. The entire design is contained within a red border with a silver ornamental design, which is roughly rectangular and rounded at the top.