The mark consists of two closely spaced apart concentric circles forming a two-circle ring including an outer circle and an inner circle; a symbol redolent of Native American symbols comprising a small concentrically disposed central ring with arrows radiating outwardly from the central ring at the 12 o'clock, 3 o'clock, 6 o'clock, and 9 o'clock positions and forming respective quadrants; smooth arcs disposed between the 12-3, 3-6, and 6-9 o'clock positions, and a zig-zag arc disposed between the 9-12 o'clock positions, all arcs positioned at the level of the barb ends of heads on each of the arrows; a W disposed between the arc and central ring in the 3-6 o'clock quadrant, a pie slice shape disposed between the art and the central ring in the 3-6 o'clock quadrant, a double V (small v within a larger V) disposed between the arc and central ring in the 6-9 o'clock quadrant, and a straight stem with two angled segments separated by dots disposed between the zig-zag arc and the central ring in the 9-10 o'clock quadrant; a medial ring spaced apart from the outer portion of the symbol; and the phrases "ARTISAN MADE" and "FAIR TRADE + ORGANIC" concentrically disposed between the inner circle and medial circle and generally surrounding the medial circle, the phrases separated from one another on each end by dots.