The mark consists of a word "Becutan" in a blue color, written in stylized letters. The first letter is written in an upper case letter. The remaining letters are written in a low case letters. Above the letter "u" a design of a droplet is located in a color blue with a light blue color inside the droplet. The word "Becutan" is placed on a white rectangle with a blue outline, rounded corners and a rounded horizontal side just below the word. The rounded horizontal side has below another outline in a color light blue. Below the blue rectangle a picture of a baby is located, sitting with both hands up, with yellow hairs, and wearing a light blue shorts. The baby has a light blue outline and skin in a cream color.