sample distribution, online ordering services in the field of wine and beverages; administering a program to enable participants to obtain discounts on products and services; promotional services, namely, promoting the goods and services of others by providing online promotions and special offers providing a web site at which users can buy goods offered by others and samples of goods offered by others; promoting the goods and services of others by providing a web site featuring historical, educational and marketing information, product reviews and links to the retail web sites of others; providing on-line directory information services also featuring recommendations, one or more rating systems, and hyperlinks to other web sites; distributing and selling products of others; online retail store services and distribution services