Arranging and conducting incentive reward programs to promote the sale of services in the automotive field, and motor vehicle industries, namely, a reward program in the nature of a point or discount dollar value accumulation system to encourage and reward customer loyalty and to promote specific dealerships or automotive group of dealerships used to promote the sale of motor vehicles, vehicle parts, and repair and maintenance services of these dealerships or group of dealerships by means of an incentive reward program, distribution of printed materials, membership cards and or online memberships; promoting the sale of automotive goods and services of dealerships and or group of dealerships by providing advertising support and partnership marketing