Administration of a program for enabling participants to obtain discounts on goods and receive improved services; Advertising and marketing; Advertising and marketing services provided by means of indirect methods of marketing communications, namely, social media, search engine marketing, inquiry marketing, internet marketing, mobile marketing, blogging and other forms of passive, sharable or viral communications channels; Advertising and marketing services, namely, promoting the goods and services of others; Advertising services, namely, promoting and marketing the goods and services of others through all public communication means; Advertising, marketing and promotion services; Providing on-line directory information services also featuring hyperlinks to other web sites