Software as a service (SAAS) services featuring software for creating and deploying customized interactive content on social profiles in the fields of marketing, social media and social networking; software as a service (SAAS) services featuring software for analyzing, monitoring and managing the performance of brand engagement, namely, evaluating, analyzing and tracking marketing campaigns and marketing campaign metrics, setting and tracking marketing campaign goals and analyzing Internet traffic; Application service provider (ASP) featuring software for use in creating and customizing interactive content on social profiles in the fields of marketing, social media and social networking; application service provider (ASP) featuring software for analyzing, monitoring and managing the performance of brand engagement, namely, evaluating, analyzing and tracking marketing campaigns and marketing campaign metrics, setting and tracking marketing campaign goals and analyzing Internet traffic; Providing temporary use of on-line non-downloadable software and applications for creating and deploying customized interactive content on social profiles in the fields of marketing, social media and social networking; providing temporary use of on-line non-downloadable software and applications for analyzing, monitoring and managing the performance of brand engagement, namely, evaluating, analyzing and tracking marketing campaigns and marketing campaign metrics, setting and tracking marketing campaign goals and analyzing Internet traffic; all of the foregoing services for use by enterprises, companies, institutions, and other organizations