Software as a service (SAAS) services featuring software for posting images, links, videos, text and other brand content, for retrieving, sorting, filtering and moderating user generated content and conversations, for managing brand content on social media websites and social networks; software as a service (SAAS) services featuring software for analyzing, retrieving and managing the performance of brand engagement, namely, evaluating, analyzing and tracking marketing campaigns and marketing campaign metrics, setting and tracking marketing campaign goals and analyzing Internet traffic; Application service provider (ASP) featuring software for use in posting images, links, videos, text and other brand content, for retrieving, sorting, filtering and moderating user generated content and conversations, and for managing brand content on social media websites and social networks; application service provider (ASP) featuring software for analyzing, monitoring and managing the performance of brand engagement, namely, evaluating, analyzing and tracking marketing campaigns and marketing campaign metrics, setting and tracking marketing campaign goals and analyzing Internet traffic; Providing temporary use of on-line non-downloadable software for posting images, links, videos, text and other brand content, for retrieving, sorting, filtering and moderating user generated content and conversations, and for managing brand content on social media websites and social networks; providing temporary use of on-line non-downloadable software for analyzing, monitoring and managing the performance of brand engagement, namely, evaluating, analyzing and tracking marketing campaigns and marketing campaign metrics, setting and tracking marketing campaign goals and analyzing Internet traffic