The mark consists of the word "Smartuft's" in the kelly green above the owl design in a convex curving and the words "Explorations & Discoveries" printed horizontally in black underneath the owl design. The design consists of a great owl pushing a wheelbarrow full of books. The great owl is composed of two brown tufts sticking out of an orange explorer's hat with a yellow miner's light encircling the hat. The great owl is wearing a yellow with black striped pencil which has a red eraser and a white attachment between eraser and actual pencil. The owl is yellow with brown and yellow feathers. The left arm is brown and the right arm is yellow with brown at the top. Its tail has brown feathers. The owl's face is yellow with brown feathers behind his actual face. Its eyebrows are brown. Its eyes have white eye orbits with black irises placed on the lower part of the eyes. The left iris is placed next to its left cheek and the right iris is next to its yellow beak. Right below its eyes and above his yellow beak, he is wearing round white and black rim spectacles. The owl has yellow beak, red tongue and white beard. The shirt is orange with red collar and red rims around the sleeves, and the letter "S" in kelly green is located on the left arm's sleeve. His pants are kelly green. The owl is wearing an orange construction pocket with a red eraser, gray and white pen, yellow ruler, yellow pencil with black stripes, red eraser, and white attachment between eraser and actual pencil. Its talons are yellow. The wheelbarrow has a black and gray wheel and the lower frame and handles are yellow. The main container above the yellow frame is red. Inside the red container there are 7 brown bindings with white pages and black lettering; four brown bindings with the titles Math, Reading, History, and Languages in black are lying horizontally, and at the front, two brown bindings with titles Penmanship and Reading Comprehension are standing vertically. The entire owl design is outlined in black.