The mark consists of a face of a Mexican man wearing a large yellow sombrero with red band above a green band on the pointed part of the sombrero. The man has shaggy black hair, a black goatee and mustache, and is wearing gold rimmed glasses. His eyes point in two different directions and his red mouth is wide open with only two white teeth showing. His face transitions from red in the center, to tan at the outer edges of the face. The background of the mark transitions from white to aqua to dark blue. The details of the man and his hat are outlined in black. There is a gold rectangular border surrounding the face and the orange and yellow stylized wording "LOCO ODIES" at the top and "CHUNKY SALSA" at the bottom. There are faint light blue squiggly lines surrounding all around the face and sombrero to illustrate movement/shaking of the face.