Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes; Providing a website that allows consumers to manage and track their customer loyalty programs and gives the measure of their worth to companies in the form of a score which allows them to unlock additional loyalty benefits for promotional and/or advertising purposes; Customer loyalty services and customer club services, for commercial, promotional and/or advertising purposes, namely, a service used to quantify a consumers loyalty potential based on data harvested from loyalty programs such as airlines, hotels and credit cards and other sources to measure the loyalty and long term value potential of a customer