The mark consists of a rectangle with the first third (approximate) of the mark containing one brownish-gold wrapped square-domed candy piece with the word "BLISS" written on it in gold, and one unwrapped, partially cut, square-domed candy piece in dark-maroonish brown, propped upon the first, both on a shaded dark maroonish-brown background. The wording "MILK CHOCOLATE", a row of dots, and "WITH A MELTAWAY CENTER" appears in gold directly below the candies. The next two thirds (approximate) of the mark consists of a shaded light maroonish-brown background with the word "HERSHEY'S" written and framed in gold on a dark maroonish-brown background and the word "BLISS" directly below in cream. The two sections are divided by a cream curved line. The dotted lines along the outside of the mark indicate the positioning of the mark, and are not part of the mark.