Software for displaying advertising and marketing information; enabling consumers to receive loyalty and promotional rewards and incentives; enabling consumer participation in interactive loyalty and rewards programs; enabling media identification and recognition; receiving and displaying promotions, Internet links, loyalty rewards and other information on a mobile device; enabling users to upload, download, post, show, display, tag, discuss, share or provide electronic media or information via a communications network; enabling users to upload, download, display, view, receive, post and share data and information for social networking purposes; enabling users to perform electronic transactions via a mobile communication network; providing loyalty account management, reward redemption, and location-based commerce services; enabling transmission and receipt of advertising and promotions; social networking; enabling consumer interaction with various forms of media and entertainment; enabling consumer participation in interactive loyalty and rewards programs, and consumer interaction within a social networking environment; and enabling electronic transactions via one or more communication networks, loyalty account management, reward redemption, location-based commerce; enabling recognition of audio/visual samples detected in a user's environment; receiving, and displaying promotions, Internet links, loyalty rewards and other information in response to recognition and identification of audio/visual content; recognizing and identifying audio/visual content