The mark consists of the word "HOLLYWOOD" in yellow upper case letters; the words "DRIVE" and "GOLF" in white upper case letters, and the word "in" in white lower case script; "HOLLYWOOD" is substantially centered above "DRIVE" with each individual letter of "DRIVE" included within overlapping yellow circle, and "in" within a red circle. The word "GOLF" is included within a yellow trapezoid having a red border edge with the edge containing a plurality of individual spaced yellow circles about its perimeter. A blue arrow element extends outwardly from beneath the letters "OOD" of "HOLLYWOOD" and then downwardly at an acute angle beneath the red circle containing the word "IN" with the point thereof touching the letter "O" in the word "GOLF". The above elements are substantially centered upon concentric circles with the innermost circle being blue, centered atop a white circle, centered atop a yellow circle, centered atop two consecutive blue circles.