The mark consists of a red cup with the words "Mr. SIPS" at the top in white letters. Below these words is a face comprised of solid yellow eyebrows, eyes that are half oval shaped and are white, turquoise, and black. The nose is red and oval shaped with the mouth being a solid white half circle, pointed at the ends and rimmed in black. The cup has a white lid with a yellow straw coming out of a round opening. There is a black arm on the left side of the cup waving with four fingers. The entire cup is surrounded by a white solid circle rimmed in black. On the white circle are five red stars on the left of the cup and three red stars on the right of the cup. Below the cup are the words "GLUTEN FREE' in turquoise letters. There are three long solid yellow ovals behind the white circle and cup that extend beyond both the right sides of the circle.