The mark consists of the word "Herbies" written in capital blue letters with a reddish orange dot at the top of the letter "i", and a blue slash in the background, with the words "Auto Sales" written in smaller capital orange letters directly beneath the blue "Herbies." Immediately to the left of the words "Herbies Auto Sales" is a design mark comprised of a large orange circle, which is lighter on the left and darker on the right, with a black H-shaped outline in the center of the circle that is suggestive of both the first letter of "Herbies" as well as the shape of an automobile. All elements are on a black rectangular background.