Providing temporary use of on-line non-downloadable software for analyzing on-line consumer-generated media, marketing efficiency and public relations management, namely, monitoring keyword mentions made on social networking websites and providing analysis of consumer behavior in the field of social media in order to provide brand reputation management and understand market trends; text mining; Providing temporary use of on-line non-downloadable software that allows users to manage, track, analyze, and report data in the field of marketing, brand monitoring, promotion, sales, customer information, customer relationship management and sales support; Providing temporary use of on-line non-downloadable software to facilitate communicating among peer professionals in the advertising, marketing and business services fields