Conducting market research surveys and analysis of market research data and statistics in the fields of television viewing behavior, television advertising and marketing reach and effectiveness; conducting television audience participation audience measurement surveys, media exposure measurement surveys, and audience exposure to commercial measurement surveys for others; conducting business research and market research for others; public opinion research; providing audience measurement ratings, namely, audience rating determination for television, cable, Internet, and video-based media programming and broadcasts; conducting market research regarding audience measurement, media exposure measurement, and audience exposure to commercial measurement; conducting data matching services, namely, collection, compilation, and analysis of marketing research and business research data for others with respect to audience measurement, media exposure measurement, and audience exposure to commercial measurement; demographic and geographic research for business and marketing purposes; conducting consumer behavior research and consumer trend analysis; collection, compilation, and analysis of marketing research and business research data for others; providing business research and advertising and market research information and analysis to customers; Providing an on-line searchable database featuring market research, business research and consumer behavior data as it pertains to audience measurement, audience ratings, public opinion, media exposure measurement, demographics, geographics, and consumer trends