Computer game software; video game software; downloadable video game software; video game software for use on mobile telephones, smart phones, pagers, mobile and hand held computers, PDAs, and other mobile and handheld communications devices; downloadable video game software for use on mobile telephones, smartphones, pagers, mobile and handheld computers, PDAs, and other mobile and handheld computers, PDAs, and other mobile and handheld communications devices; computer software, namely, software development tools for the creation of mobile and Internet applications and client interfaces; telecommunications and social networking software for use in connection with online social games and for transporting and aggregating voice, data and video communication across global computer networks; software for use on computers and mobile devices for creating virtual communities and for creating and interacting with other metagame players via digital personas and avatars; software for use on computers and mobile devices to enable uploading, posting, showing, displaying, tagging, blogging, or sharing electronic media or information regarding the fields of virtual communities, electronic gaming, entertainment and general interest via the Internet or other communications networks with third parties; downloadable virtual goods, namely, computer programs featuring clothing, accessories, land, buildings, objects, tools, characters and currency for use in online virtual worlds

Advertising services, namely, promoting the goods and services of others online and via mobile and handheld wireless communications devices; arranging and conducting incentive reward programs that promote the sale of goods and services of others; promoting the exchange of information and resources between and among registered participants in the field of social gaming to achieve personally-defined and group-defined goals, pursuits and challenges in the field of social gaming and online social gaming; retail store services, accessible via the internet or wireless communications networks, featuring downloadable sound, music, image, video, and game files, books, music, toys, games, clothing, and souvenir items; retail store services, accessible via the internet or wireless communications networks, featuring virtual goods, namely, clothing, accessories, land, buildings, objects, tools, characters, and currency for use in online virtual worlds