preparing advertisements for others; advertising services; placement and distribution of advertisements across a network of video sites and platforms; advertising monitoring services, namely, managing the serving, targeting, tracking and reporting of advertisements; matching buyers of advertising with sellers of advertising; advertising via electronic media and the internet; advertising services, namely, creating, composing, updating, compiling, disseminating, supporting and reporting on advertisements for use on internet web pages and wireless networks; providing video advertising technology that enables publishers, ad networks, and agencies to prepare and deliver dynamically tailored, interactive video ads which may be customized in real- time for unique audience segments; providing a platform which provides automatic multivariate testing for marketers wanting to assess and develop video ad campaign performance across in- stream, in-banner, mobile and in-app advertising platforms