Providing a website featuring technology that enables users to upload, post, show, view, display, categorize, search, download, rate, comment upon, store, tag, blog, and share news stories and articles in the fields of personal style, shopping, music, art, gaming, clothing, entertainment and sports, and then ranking and sorting the news stories and articles based upon popularity and relevance; Computer services, namely, creating an on-line community for registered users to participate in discussions, get feedback from their peers, form virtual communities, and engage in social networking; Computer services, namely, hosting on-line web facilities for others for organizing and conducting online meetings, gatherings, and interactive discussions; application service provider (ASP) featuring software to enable or facilitate the uploading, downloading, streaming, posting, displaying, blogging, linking, sharing or otherwise providing electronic media or information over communication networks; Providing an online network service that enables users to transfer personal identity data to and share personal identity data with and among multiple websites; Providing a web site featuring technology that enables online users to create personal profiles featuring social networking information and to transfer and share such information among multiple websites; Providing temporary use of online non-downloadable software, namely, software to track web site user activity, deliver targeted data and information to web site users based on ambient, behavioral, or explicitly provided data, measure and test user affinity for material and content alternatives, and capture and report on data submitted by web site users via the application