Entertainment services, namely, providing interactive multi player game services for games played over computer networks and global communications networks; entertainment and education services in the form of electronic, computer and video games provided by means of the Internet, mobile telephone and/or other communications devices, systems and networks; providing online electronic and video games; providing computer games and video games that can be accessed, played and downloaded over computer networks and global communications networks; providing entertainment information via an online network; arranging and conducting competitions for video game players and computer game players; entertainment in the nature of contests, competitions and games in the field of on-line computer and video games including providing virtual environments in which users can interact for recreational, leisure or entertainment purposes; organizing of computer and video games; interactive games, namely, on-line computer and video games; interactive entertainment, namely, providing virtual environments in which users can interact for recreational, leisure or entertainment purposes; interactive competitions and interactive quizzes for video game players and computer game players within a virtual environment; providing information on the video game and computer game industries and information on video games, computer games and related products; production of computer game software; providing multimedia entertainment software production services; provision of information and advice relating to all the aforementioned services; help, advice and support services relating to computer games, namely, providing instruction on how to play computer games