The mark consists of design features of three-dimensional product packaging for bread with the front of the packaging featuring a thick yellow ribbon bordered in white and brown with a butter churn in the center, the words "NATURE'S OWN" in stylized yellow lettering outlined in orange and brown next to a covered pot with a ladle and two stalks of wheat all in yellow, a thick yellow ribbon bordered in brown and white and featuring the words "BUTTERBREAD" in white bordered with brown and "No Artificial Preservatives, Colors or Flavors No High Fructose Corn Syrup" and "Enriched Bread" beneath in brown; the bottom of the packaging featuring the words "NATURE'S OWN" in stylized yellow lettering outlined in orange and brown next to a covered pot with a ladle and two stalks of wheat all in yellow, thick yellow ribbon bordered in brown and white featuring the words "BUTTERBALL" and below, in smaller words "No Artificial Preservatives, Colors or Flavors No High Fructose Corn Syrup" in brown; the back of the packaging featuring a yellow panel with a lighter interior box that contains two stalks of wheat in yellow, a pyramid with an individual ascending the inlaid stairs of the pyramid, and a stick representation of a human doing a split leap with the words "Grains for Life" underneath; the one side of the packaging featuring a yellow panel with two stalks of wheat in yellow and the words "NATURE'S OWN" in stylized yellow lettering outlined in orange and brown next to a covered pot with a ladle and two stalks of wheat all in yellow, the brown outline of a box, and the characters "#1 Selling Variety Brand in the USA" in white, brown, orange, and yellow; the other side of the packaging featuring a yellow panel with two stalks of wheat in yellow, the words "NATURE'S OWN" in stylized yellow lettering outlined in orange and brown next to a covered pot with a ladle and two stalks of wheat all in yellow, and a lighter yellow box with four dispersed lines within; and the top end of the package featuring six copies of the words "NATURE'S OWN" in stylized yellow lettering outlined in orange and brown next to a covered pot with a ladle and two stalks of wheat all in yellow and a thick yellow ribbon bordered in brown and white featuring the words "BUTTERBREAD No High Fructose Corn Syrup." The dotted outline of the product packaging is intended to show the position of the mark and not the claimed part of the mark.