The mark consists of a stylistically designed circular logo. The background color of the circular logo is brown with red and white accent colors. At the center of the design is a red coffee cup on a brown background with a white apostrophe-shaped mark near the right-hand side of the cup near the the cup's handle. Two white curved marks are shown above the coffee cup to simulate steam rising from the cup. The design features four additional brown and red circular bands. A thin red band encircles the coffee cup with the handle of the cup intersecting the red band on the right side. Another larger brown band forms a larger circle around the design containing the words "Jacksons Java" in white on the top portion of the brown band, and the word "Company" in white on the bottom portion of the brown band. Two white coffee beans are shown between the "J" of "Jacksons" and the "C" of "Company" on the left side, and the "s" of Jacksons" and the "y" of "Company" on the right side. Another thin red band surrounds the brown band, and a thin brown band is shown on the outside, completing the design.