a web-based software trading exchange to bring together growers and buyers of produce, field crops, and wine grapes to interact, develop efficient pricing, and share market information; business consultation services, namely, transitioning clients to automated or sustainable business models in the selling and buying of produce, field crops, and wine grapes; a web-based software trading exchange for growers and buyers of foods, namely, to develop efficient pricing of produce, field crops, and wine grapes; software as a service, namely, providing an interface for the purchase and sale of produce, field crops, and wine grapes between growers and buyers who may interact and submit bid and ask prices