Providing temporary use of non-downloadable computer software to enable the creation, tracking, and pay-per-click functionality of advertising and marketing creatives via the Internet; providing temporary use of non-downloadable computer software for use in inserting advertisements on the Internet in response to characteristics of users accessing the web; providing temporary use of non-downloadable computer search engine software; monitoring, testing, analyzing, and reporting on the Internet; traffic control and content control of the web sites of others; search engine optimization; consultation services in the field of search engine optimization