Internet-based social networking services, namely providing activity and project information on the web for people and organizations to share activities they are involved with, to find participants, volunteers and sponsors for these activities, to track what participants have done, to allow people to upload stories and pictures about what they have done for these activities, to create reports and graph metrics for these activities, to create incentives for people to join a project by offering a benefit (for instance, a coupon) to the community at large or to individuals participating in a project, and to use social media to allow participants to share their results relating to these activities