Providing services to measure effectiveness of general retail sales and merchandising services of others, namely, website and social media analytics and reporting, and the collection, reporting, and analysis of marketing, product, sales, customer and training data for business purposes; general product merchandising services; Experiential marketing services, namely, promoting the goods and services of others by nontraditional marketing programs; arranging, developing and conducting special events for commercial, promotional or advertising purposes; retail promotional services, namely, promoting the goods and services of others by providing outsourced sales force services, assisted sales promotion services in the nature of in-store and product launch events and event support, arranging and conducting incentive-based sales events and seasonal marketing and promotional events for others; arranging, developing and conducting retail promotional events, promotional marketing campaigns, product demonstrations and product sampling campaigns, creating, managing, and executing online and mobile marketing campaigns; retail promotional services provided by means of indirect methods of marketing communications, namely, social media campaigns, search engine marketing, strategic pay-per-click campaigns, e-mail blast campaigns and banner ads; retail promotional services, namely, preparation of flash and video presentations for advertising purposes; retail promotional services, namely, development of marketing strategies, concepts and tactics in the nature of audience development, brand awareness, brand advocacy, online community building and digital word of mouth communications