Associer This is a Facebook app. The idea is for users to be able to connect based on what they currently own and would like to own. Once the user has put in the relevant information in the app, the user is able to see all other users around a defined geographical region who own the same product and able to interact with them, the app automatically creates a forum for every product. This is a massive new platform for advertising on facebook. Now you can actually target people based on what they own and what they WANT to own. The app also provides the users with a "Brand Wall" where the users list their favorite brands and show off their taste (think advertising opportunity here). This app can be further expanded to include in-facebook customer service provided by the companies themselves. They would be happy to be a part of this, which will help them save tons from dedicated customer service forums and helplines

Online service for proximity, location, interest based social networking via mobile devices for entertainment purposes to connect social networks so that they may purchase products; social networking services for entertainment purposes offered via the Internet and telecommunications networks mobile phones to connect social networks so that they may purchase products