The mark consists of the black wording "BOWLING FOR BEARS" shadowed in light red and containing eight yellow stars above some of the letters. There is a stylized cream oblong shape outlined in grey behind part of "BOWLING." Underneath the wording there is a stylized yellow and black-striped bowling lane with red and black shading and outlining. There are black and red stars, a large white and cream bowling pin with two red strips and outlined in black, and ten smaller white bowling pins with two red strips and outlined in black being hit by a black and white bowling ball. There is a yellow and cream teddy bear with black outlining and black facial features leaning against the large bowling pin.