The mark consists of a red stop sign with a white and red border with the words "WE FIRST" above in large bold white letters at the top and the wording "Bullying Prevention on Demand" at the bottom in a smaller black lettering. In between the wording is a design of five kids' torsos and faces bearing only smiles with their arms around each other. (From left to right). The first child has a blue shirt, light skin and yellow hair; the second child has a red shirt with a black zipper, light skin and black hair; the third child has a yellow shirt with a gold collar, light skin and black hair; the fourth child has a yellow shirt, dark skin and brown hair; and the fifth child has a green shirt with a brown collar, light skin and yellow hair. Each of the kids has a white mouth.