The mark consists of a smaller graphic period (" . ") symbol and three larger graphic "X" symbols immediately to the right of the period symbol; all of these graphic elements are in white. All of these graphic elements are contained inside of a white, internal, rectangle border that exists within a larger rectangle box that serves as the perimeter of the mark and frames the mark. The edges of both the white internal border and the outside perimeter rectangle are rounded on each of their four corners. The space in between the internal white border and the outside perimeter frame is dark. Within the internal rectangle border there is a design element that looks like the bottom half of an ellipse; this design element light shading and is located at the upper part of the space inside of the white internal border. This lightly shaded half-ellipse design also serves as part of the background image of each of the graphic "X" symbols. The extent to which this lightly shaded half-ellipse design serves as part of the background image of each of the graphic "X" symbols is dependent upon the location of the "X"; for the "X" located in the middle, this light background shading comprises over 85% of the background, for the "X" symbols to the left and right of the center "X", this light background shading comprises less than 85% of the background. The remaining space within the internal, white, rectangle border that is not shaded by the half-ellipse is darker shading. This darker shading also serves as part of the background of each of the graphic "X" symbols, again dependent upon the location of the "X".