The mark consists of a border comprised of an outermost blue circular band with a tab followed by a thin gold concentric circular band and an innermost blue concentric circular band; within the border is a circular field divided into two sections by an oblique line with the uppermost section comprising approximately 1/3 of the field and the lowermost section comprising approximately 2/3 of the field; the uppermost 1/3 section contains a photographic depiction of blueberries where the color blue appears in blueberries and the color green appears in leaves; the lowermost 2/3 section is red at the center and fades gradually to a darker shade of red toward the edges; ALL NATURAL appears in a stylized font in green letters above the phrase BAVARIAN LOWFAT YOGURT which appears in a larger stylized font in white letters across the center; BLUEBERRY appears below the preceding in a stylized font in blue; the rectangular area and small circular area underneath which are depicted within broken lines are not claimed as a feature of the mark, and the words "NEW!" and "5.3 oz (150g)" are not claimed as features of the mark.