The mark consists of a label for a beer bottle having a neck component for wrapping around the neck of the bottle and a hexagonal component for applying to the body of the bottle. Both components contain the words "DORADA ESPECIAL", with "ESPECIAL" in script and located substantially within a band. The hexagonal component consists of a white label, with gold sun-burst design superimposed over a black mountain. The hexagonal component includes a gold border with black hash marks, with "DORADA ESPECIAL" in white lettering within a black band superimposed over a black mountain having a white snow cap under a gold sun-burst design with radiating lines. The word "ESPECIAL" also has black and gold shadowing. The hexagonal component of the label further includes two golden medallions, outlined in black with white designs, below the mountain, with a gold scroll outlined in black, underneath the year "1939" in black, and flanked by a pair of gold laurel leaves outlined in black. The neck component has a central gold field having a gold and white mountain thereon and gold sun-burst design with radiating lines, with a single black band at the top, a pair of black bands at the bottom, and black lettering. Beneath the terms "DORADA ESPECIAL" in the neck component are the terms "EL SABOR", "ESPECIAL", and "DE CANARIAS". The dotted lines outlining the bottle indicate placement of the mark on the goods and are not part of the mark.