In-home support services to senior persons, namely, geriatric care management services and personal affairs management services in the nature of the coordination of necessary services and care for older individuals; providing non-medical personal assistant services for others in the nature of planning, organizing, coordinating, arranging and assisting individuals to perform daily tasks; providing non-medical assisted living services for personal purposes in the nature of scheduling appointments, answering the telephone, checking messages, mail sorting, handling and receiving, and secretarial and clerical services; personal care assistance of activities of daily living, such as bathing, grooming and personal mobility for mentally and physically challenged people and for the elderly; running errands for others; personal shopping for others; providing personal support services for families of patients with life threatening disorders and other illnesses and families of mentally and physically challenged individuals, namely, companionship, help with medical forms, counseling and emotional support