The mark consists of a dark orange circle with a dark blue and dark orange border. In the interior is a stylized white cat with light orange stripes bordered in dark blue with dark blue features. The cat is holding a dark blue and black fishing rod with line with a blue and dark blue stylized fish at the end of the line. The term "CAT-MAN-DOO" is in dark blue at the top of the circle, with the terms "ALL NATURAL AND DELICIOUS!" In dark blue beneath. Below the cat and fish design are the terms "EXTRA LARGE DRIED BONITO FLAKES" in dark blue.