Conducting on-line personal lifestyle performance assessments and skill enhancement programs based on principles of emotional intelligence, by means of performance tracking, reward and incentive programs; Conducting on-line personal lifestyle performance assessments based on principles of emotional happiness by means of the users' inputted preferences and social network; Membership club services, namely, providing on-line information to members in the fields of personal growth and motivation, personal image development, and personal development, namely, self-improvement, self-fulfillment, and interpersonal communication; Providing a motivational website the primary mission of which is to increase personal happiness in terms of personal relationships, personal growth and motivation, and self-fulfillment; Providing a web site featuring information and content in the fields of personal relationships, personal growth and motivation, and self-fulfillment; Providing a website featuring information about how to deal with and process personal emotions