education services in the nature of early childhood instruction; educational assessment; educational examination services; educational services, namely, conducting or providing mentoring, tutoring, classes, seminars, workshops and training to students and teachers on a variety of academic topics related to nationwide and state specific curriculum for students in grades K-12; developing and publishing educational materials and content consisting of text, graphics, images, data, and audio in the form of textbooks, workbooks, magazines and computer programs; providing test preparation services, namely, standardized primary, secondary, college and graduate level examination preparation; providing cognitive assessment and training programs to assist in identifying cognitive strengths and weaknesses of a student; conducting and providing academic assessment and testing, in the fields of primary, secondary, college and graduate level education, and distribution of training materials in connection therewith; and educational testing