The mark consists of the literal element "Reading" in blue lettering with a large capital "R" in the literal element of "Reading" and all the other letters of the literal element "Reading" are in lowercase letters with the exception of the letter "i" in the literal element "Reading." The body of the literal element "i" is depicted as a curling and bouncing spring, with the dot at the top of the literal element "i" being a large yellow circle. The literal element "NOW" is capitalized in red lettering, and the literal element "NOW" is located below and a bit to the right of the literal element "Reading." The curling and bouncing spring that represents the literal element "i" is bouncing off the capitalized literal element "O" of the literal element "NOW." To the left of and next to the literal element "NOW" and below the capitalized literal element "R" of "Reading" is a green frog sitting in a small blue pond with two black cat-tails coming out of the blue pond on either side of the green frog. The green frog has large black and white eyes and eyebrows and a black smile, and the black eyebrows are raised and enhanced in an expression of interest. Located in front of the green frog and resting on the frog's green feet is a brown open book situated in front of the green frog as if the frog was reading the brown open book while sitting in the blue pond.