Providing an online service for the creation, purchase and sharing of social identity cards, which may be viewed and distributed by online and offline messaging methods, namely, postal service, hand-delivery, faxing, e-mail, blogs, computer screen messages, conferencing, electronic brochures, electronic content on cds and dvds, electronic games, electronic newsletters, faxing, forums, instant messaging, online chat, online chat on social networks such as Friendster, MySpace, Twitter and Facebook, web publishing, websites, and wikis